How to Get Decorating Clients: 15 Proven Methods
Need more decorating work? Here are 15 proven ways to find and attract clients.
Marketing is how you keep work coming in. How to Get Decorating Clients: 15 Proven Methods is essential for any decorator who wants to build a full schedule and a waiting list rather than worrying where the next job is coming from.
The decorating trade is competitive, but most decorators market themselves poorly — or not at all. The ones who do market themselves well stand out easily and rarely struggle for work. The key is consistent, professional marketing rather than sporadic efforts when work dries up.
In this article, we share practical marketing strategies that work specifically for decorators, with actionable steps you can take this week to start generating more enquiries.
Key Tips
Ask every happy client for a Google review — reviews are your best marketing
Take before-and-after photos on every job — visual proof sells
Join local Facebook groups and help people — do not just advertise
Get a Google Business Profile — it is free and drives local enquiries
Ask for referrals systematically — most clients would refer you if asked
Be consistent — marketing works when you do it regularly, not sporadically
Frequently Asked Questions
Is this relevant to UK decorators specifically?
Yes. How to Get Decorating Clients: 15 Proven Methods is written for UK painters and decorators, with reference to UK products, regulations, pricing and practices. However, the core principles apply to decorators everywhere.
Do I need any special tools or software for this?
Most of what we cover can be done with basic tools and organisation. Trade Assist includes tools that make many of these tasks easier — quoting, CRM, scheduling, invoicing and expense tracking — but the principles work regardless of the tools you use.
How can I learn more about this topic?
This article covers the essentials, but the best way to learn is through practice. Try the techniques on your next job, see what works for you and refine your approach. Trade Assist also includes AI-powered trade advice if you have specific questions.
Related Articles
Does a Decorator Need a Website? Complete Guide
A website is your 24/7 salesperson. Learn why decorators need one and what to include.
How to Get Google Reviews as a Decorator
Google reviews are the most powerful marketing tool for decorators. Learn how to get them.
Facebook Marketing for Decorators: Complete Guide
Facebook is where many decorators find work. Learn how to use it effectively.
How to Use Instagram to Grow Your Decorating Business
Instagram is perfect for visual trades like decorating. Learn how to use it to win work.